The Sheenive Stadium Seat’s problem is its competition. There are so many stadium seats out there for parents to choose from, so they need a clear reason to choose Sheenive. This creates the opportunity for the brand to position itself as the comfiest stadium seat on the market. Consumers who use the Sheenive Stadium Seat can sit comfortably for a lifetime (and even longer).
Sheenive Stadium Seat: Comfort that lasts a lifetime
A print ad is an effective way to reach our target audience of parents whose children participate in sports because it can be put anywhere: magazines at nail salons, in a community newsletter, the local paper, etc. The skeleton is eye-catching and the text tells the story about just how long you can be comfortable in the seat.
A poster on the fence of a sports field is a good way to reach our target audience because it meets the parents where they are, sitting on bleachers at a sports game.
A billboard is an effective way to reach our target consumer because parents are constantly driving their kids to and from games, so they will be getting exposure to billboards frequently.
Sponsored Instagram posts are a good way to reach our target audience because 66% of adults ages 30-49 use Instagram, which maximizes the company’s exposure to potential consumers.