New Zealand: Go live. Go New Zealand.
New Zealand Tourism’s problem is the lack of awareness that travelers have about the country. It takes a while to get there, and people don’t know why it’s worth it. This creates the opportunity for the country to show the world what it has to offer. Travelers who visit New Zealand will not only be around one-of-a-kind scenery, but they will also gain a new perspective on life.
Posters are a great way to reach our target audience of young adult travelers because they can be placed in many different areas such as coffee shops, outside of restaurants, and on the streets of large cities, as shown here,
Digital banners on airline websites are a great way to reach our target audience because 54% of travelers use airline websites to plan their travel. With 60% of travelers starting their trip planning without a specific destination, this gives New Zealand the opportunity to be in front of their audiences when it matters most.
Sponsored Instagram posts are a good way to reach our target audience because 83% of travelers use social media for trip inspiration and 43% use it to research destinations, which gives New Zealand the opportunity to reach as many potential tourists as possible.
Digital banners on airline websites are a great way to reach our target audience because 54% of travelers use airline websites to plan their travel. With 60% of travelers starting their trip planning without a specific destination, this gives New Zealand the opportunity to be in front of their audiences when it matters most.
A print ad spread is an effective way to reach our target audience because it can be put in many different places, such as magazines inside airport terminals, brochures, newspapers, etc. With a two-page spread, it is twice as likely to grab the audience’s attention and cause them to take action.